Local SEO strategy
A Local SEO strategy is crucial since nowadays people find businesses through searches on map services like Google, but, What are the advantages of implementing a Local SEO strategy?
Commercial establishments can be easily found in Google Search and Google Maps.
Users can research information online about a product or service, then visit the establishment to make a purchase (ROPO Effect).
Opening new communication channels with customers and finding relevant information to enrich our online marketing strategies.
“ Over a two-year period, searches on mobile devices for businesses open at the time of the search and were also near the user, increased by over 200% ”
— Think with Google (2018)
What can Salmón do for my Local SEO strategy?
- Create map locations for your physical locations
- Verify and optimize technical listings
- Manage reviews
- Handle messages
- Open new locations through expansion and verification of technical listings
- Disseminate relevant information
- Monitor through monthly reports on Google My Business statistics
Success case. Local SEO.
Tim Hortons in Mexico
We started with a list of 45 physical locations where we only owned 12 technical listings.
33 listings were claimed, and ownership of each one was taken.
We updated detailed information and contact details for all 45 points of sale/technical listings.
We corrected contact information, locations, main categories, and photographs for all Google My Business technical listings.
The domain adjustment was requested to transfer website content and emails to the same URL in order to improve positioning and increase brand authority.
We achieved 100% verification of all technical listings for the chain.
Con el desarrollo de cada proyecto hacemos una donación a la Atlantic Salmon Federation, asociación que tiene como misión la preservación de los salmones y sus ecosistemas.